Director ( Technology and New Business Development)
More than 30 years experience in Film and Media and Broadcast Technology direct and implement complex projects from concept to reality Proven ability to supervise and manage Production teams, Asian Media Marketing Teams.
Sanjay has Excellent skills in all technical aspects of Media Production, Direction ,Editing and Marketing.He has a proven ability to recognize and capitalize on market trends and assume bottom-line responsibility for strategic planning, marketing research and forecasting. Broad knowledge of marketing disciplines, including research, telemarketing, promotional planning, pricing,event planning and advertising.
Sanjay has been educated and is experienced in Theater and Film Arts , Law, Marketing and Financial Mangement. As a Production Controller and Marketing Manager Directed and Marketed 5 TV series and 15 documentaries for various Tv channels like STAR TV..BiTv , Door Darshan..etc He has Co-directed Award wining Film "Hasari" in 1996.
With his varied experience Sanjay Pandey is Co-Founder and SVP Technical and platform development. He is responsible for successful implementation of Care World TV USA live linear Channel 24 x7 on IOS, Android, and Roku set top box and other platforms as well as on demand apps. He has hands on experience of over 15 years with Internet TV, Live mobile TV, to online advertising.
He leads Care World TV USA through continuous expansion and innovation at the lowest entry cost and his specialty is market penetration strategies, top line growth, deployment of 2.5/3G networks in various countries and new product introduction with go to market strategy. He specializes in designing/redesigning Information Architecture (UI) Mobility (Mobile / Tablet / IPAD) User Experience Design, Benchmarking.
He launched Punjabi Channel MH1 and TV 9 on Dish Satellite and is closely associated with Art of Living organization and other philanthropic activities in the USA and India and has trained under masters like Sri Sri Ravi Shankar , Swami Sivananda for Yogic, Vedic lifestyle and holistic healing techniques .
He is the founding member of the www.overseasvbi.org with over 10000 members in the US. He is the member of www.IAHV.org a social and volunteer South Asian and mainstream community. He is Life member of Indian Film and Television Directors Association. and the Member of ( AJA) Asian Journalist Association In America.